THE IMPACT OF CORPORATE CULTURE MANAGEMENT IN THE NETWORK ON THE FINANCIAL RESULTS OF THE FIRM

The article substantiates the methodological recommendations for managing corporate culture in network. importance of forming a not only within company, but also dissemination information about these processes outside, particular on pages branded sites and social networks. Thanks to proposed recommendations, company can take comprehensive approach its own values, standards, preferences network, form necessary image that affects financial results. essence related concepts "corporate culture" is clarified their interrelation established. basic principles formation are generalized. It proved management network meets modern market demands, it maintain brand loyalty, increase sales, attract investors.